1plusX operates in the digital advertising and data management industry, providing an AI-powered platform that helps publishers and advertisers maximize the value of their first-party data. The company primarily serves clients in the publishing sector and digital advertising markets, enabling them to break free from third-party data providers and adopt a 100% in-house data strategy. This shift is particularly crucial in the context of GDPR enforcement, which emphasizes data privacy and security.

1plusX's platform leverages artificial intelligence to predict demographic variables such as gender and age with remarkable speed and accuracy, enhancing the effectiveness of targeted advertising campaigns. The company boasts an 18% year-over-year growth in audience campaign sales and has significantly improved the CPM (cost per thousand impressions) of targeting campaigns for its clients. By scaling audience segments, 1plusX enables clients to achieve higher targeting revenues even as the broader media industry faces revenue challenges.

The business model of 1plusX revolves around subscription-based services, where clients pay for access to the platform and its advanced data analytics capabilities. The company generates revenue by offering tailored solutions that help clients optimize their advertising strategies and improve audience engagement.

With operations spanning 11 countries across three continents, 1plusX is expanding its footprint globally. The company recently secured new funding and is restructuring its operations to support further growth, including hiring new talent and exploring new markets in the U.S. and Asia.

Keywords: AI-powered, data management, first-party data, publishers, advertisers, GDPR compliance, targeting revenues, audience segmentation, digital advertising, global expansion.