360insights operates in the SaaS (Software as a Service) market, providing a configurable platform designed to optimize channel incentives for large brands. The company serves a diverse range of industries including automotive, retail, technology, telecom, and pharmaceuticals. Its core offerings include sales incentives, SPIFFs (Sales Performance Incentive Funds), consumer rebates, instant rebate programs, MDF (Market Development Funds), CO-OP funds, volume incentive rebates, and sell-through allowances.

The business model revolves around enabling clients to manage and optimize their channel incentive programs through data-driven strategies. By simulating and testing various programs, 360insights helps clients achieve better ROI (Return on Investment) and drive informed business growth. The platform is designed to reduce configuration time, allowing clients to launch new incentive programs quickly and efficiently.

Revenue is generated through subscription fees for the SaaS platform, as well as additional services such as claims processing, risk compliance, global payments, and customer care. The platform also features an intuitive user experience, enhancing engagement with distributors, resellers, sales associates, and consumers. Business users have control over program customization, including branding, organization hierarchies, business rules, and workflow requirements.

Keywords: SaaS, channel incentives, sales incentives, consumer rebates, data-driven, ROI, rapid deployment, user experience, customization, global payments.