41st Parameter

41st Parameter

Solutions to reduce fraud losses to make the internet a safer place to conduct business. Learn more
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DateInvestorsAmountRound

$4.4m

Series A

$11.2m

Series B

$10.1m

Series C
N/A

$3.8m

Seed

$13.0m

Series D
N/A

$324m

Valuation: $324m

Acquisition
Total FundingCAD58.0m

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The41st.com operates in the data analytics and marketing services sector, leveraging data science and technology to provide businesses with actionable insights. The company serves a diverse range of clients, including financial institutions, telecommunications companies, and retail businesses. By offering services such as customer acquisition, digital onboarding, credit risk management, and fraud prevention, The41st.com helps businesses make informed decisions quickly and efficiently. The business model is primarily B2B (business-to-business), generating revenue through subscription-based services and customized data solutions. The company operates in the Asia Pacific market, with a strong focus on helping businesses navigate the complexities of customer identity and recognition, especially during challenging times like the COVID-19 pandemic.

Keywords: data analytics, customer acquisition, credit risk, fraud prevention, digital onboarding, B2B, Asia Pacific, data science, marketing services, decisioning.