Aggregate Knowledge, now part of Neustar, is a company that specializes in providing advanced marketing and risk intelligence solutions. The company operates in the marketing technology and risk management sectors, serving a diverse range of clients including retailers, insurance companies, and healthcare providers.

Aggregate Knowledge helps businesses understand and optimize their customer interactions across various channels. By leveraging its OneID system, the company can match offline records with online data, providing a comprehensive view of customer behavior. This capability is particularly beneficial for large enterprises like Aetna, which used the system to validate their digital media strategy and plan more effective campaigns.

The company also offers a Multi-Touch Attribution (MTA) solution that accurately measures key performance indicators (KPIs) for advertising campaigns. This allows retailers to see the benefits of their advertising efforts on platforms like Pinterest. Additionally, Aggregate Knowledge provides actionable risk intelligence to help businesses minimize risks related to compliance, fraud, and customer support operations.

Aggregate Knowledge operates on a business-to-business (B2B) model, generating revenue through subscription fees for its software solutions and services. The company’s market includes large enterprises that require sophisticated data analytics to drive their marketing strategies and manage risks effectively.

In summary, Aggregate Knowledge offers powerful marketing and risk intelligence solutions that help businesses optimize their customer interactions and minimize risks. The company serves a diverse range of clients and operates in the marketing technology and risk management sectors, generating revenue through subscription-based services.

Keywords: marketing intelligence, risk management, OneID system, Multi-Touch Attribution, customer journey, compliance, fraud prevention, digital media strategy, data analytics, B2B.