Tracer (Formerly AppDetex)

Tracer (Formerly AppDetex)

AppDetex has developed leading-edge domain registration and management software. Learn more
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DateInvestorsAmountRound
N/A

$200k

Seed

$1.7m

Seed

$5.5m

Seed

$10.0m

Series B

$12.2m

Series C
Total FundingCAD40.4m

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Appdetex specializes in online brand protection, focusing on identifying and eliminating threats to brand integrity across digital platforms. Operating in the cybersecurity and brand protection market, Appdetex serves a diverse range of clients including major corporations and e-commerce businesses that rely heavily on their digital presence. The company's business model revolves around providing comprehensive solutions that detect and remove counterfeit apps, fraudulent listings, and other forms of online brand abuse. Appdetex generates revenue through subscription-based services and customized solutions tailored to the specific needs of its clients. By leveraging advanced technology and a multi-layered defense strategy, Appdetex helps businesses maintain customer trust, increase sales, and protect their brand equity in an increasingly digital marketplace.

Keywords: brand protection, online threats, digital assets, cybersecurity, counterfeit apps, fraudulent listings, e-commerce, customer trust, brand equity, subscription services.

Tech stack

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