Appital is a financial technology company that operates in the equity capital markets, providing a platform for institutional investors to proactively source liquidity in publicly listed equities, including highly illiquid securities. The platform offers real-time visibility, full transparency, and maximum control over the bookbuilding and deal distribution process. Appital serves institutional investors and deal originators, allowing them to set preferences and targets for types and sizes of opportunities, ensuring they are only exposed to relevant liquidity. The platform integrates seamlessly with existing Order Management Systems (OMS) and Execution Management Systems (EMS) via FIX protocol and existing executing workflows via Turquoise. Appital's business model revolves around providing a secure, fully automated end-to-end process that meets internal compliance, external audit, and regulatory reporting requirements. The company generates revenue through subscription fees and transaction-based charges.

Keywords: institutional investors, equity capital markets, liquidity sourcing, illiquid securities, real-time visibility, transparency, bookbuilding, deal distribution, OMS integration, regulatory compliance.