Apptentive specializes in Voice of the Customer (VoC) solutions, enabling businesses to gather real-time feedback and analyze customer sentiment across mobile channels. The company serves a diverse range of clients, including top brands that prioritize customer feedback to enhance their products and services. Operating in the mobile engagement and customer experience market, Apptentive's business model revolves around providing tools such as intelligent targeting, ratings prompts, notes, surveys, and a two-way message center. These tools help businesses capture invaluable feedback, understand customer emotions, and make data-driven decisions to improve retention and customer satisfaction. Apptentive generates revenue through subscription-based services and bespoke data insights analysis, offering industry expert support to its clients. The company’s solutions are designed to be user-friendly, requiring minimal technical support, and can deliver critical survey results in minutes or days. Apptentive's platform powers millions of consumer interactions on billions of devices, helping brands listen to their customers and act on feedback to create exceptional mobile experiences.

Keywords: Voice of the Customer, real-time feedback, sentiment analysis, mobile engagement, customer experience, intelligent targeting, ratings prompts, surveys, two-way messaging, data-driven decisions.