Athletic Brewing Co. is a pioneering startup in the non-alcoholic (NA) beer industry, operating in a niche market that caters to consumers looking to reduce or eliminate alcohol consumption without sacrificing the taste and experience of craft beer. The company's business model revolves around the production and sale of award-winning non-alcoholic craft beers, with less than 0.5% Alcohol by Volume (ABV).

The company primarily serves consumers who are health-conscious or abstaining from alcohol, either temporarily or permanently. It offers a range of products to cater to different tastes, and has received over 15,000 five-star reviews and more than 25 gold medal awards, indicating high customer satisfaction and product quality.

Athletic Brewing Co. operates an online subscription model, where customers can subscribe to receive regular deliveries of their favorite beers. Subscribers can save up to 15% on their orders and receive free shipping, making it a cost-effective option for regular consumers. The company also offers incentives for larger subscriptions, such as free gifts including drinking glasses, candles, and coaster sets.

The company has a strong commitment to social responsibility, as demonstrated by its B-Corp Certification and the $2.5 million it has raised for local trails. It operates the world's largest non-alcoholic brewery, located in Milford, CT, and has been recognized as the Brewer of the Year in 2021 and 2020.

In summary, Athletic Brewing Co. is a socially responsible company that has successfully tapped into the growing market for non-alcoholic beverages, offering a range of award-winning craft beers through a convenient subscription model.

Keywords: Non-Alcoholic Beer, Craft Beer, Subscription Model, Health-Conscious Consumers, Social Responsibility, B-Corp Certified, Award-Winning, Online Sales, Free Shipping, Customer Incentives.