Bai Brands

Bai Brands

Maker of antioxidant beverages. Learn more
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DateInvestorsAmountRound
N/A

$200k

Early VC

N/A

Series A
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$10.0m

Early VC

N/A

-

$1.7b

Valuation: $1.7b

Acquisition
Total FundingCAD13.9m

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Bai Brands, operating in the beverage industry, specializes in producing antioxidant-infused drinks that cater to health-conscious consumers. The company's product line includes Bai Antioxidant Infusions, Bai Boost, and Bai Super Tea, all of which are crafted with natural sweeteners like Stevia and enriched with electrolytes and vitamins such as Vitamin C and E. Bai's commitment to sustainability is evident in their use of 100% recycled plastic bottles, excluding the cap and label, which significantly reduces energy consumption and plastic waste. Bai's primary market consists of individuals seeking healthier beverage options without artificial sweeteners. The business model revolves around retail and wholesale distribution, with products available in major grocery chains, online platforms, and membership-based wholesale clubs like Costco. Revenue is generated through direct sales to consumers and bulk sales to retailers. Bai's innovative approach to hydration and sustainability positions it as a forward-thinking player in the beverage market.

Keywords: antioxidant-infused, natural sweeteners, electrolytes, vitamins, recycled plastic, health-conscious, hydration, sustainability, retail distribution, beverage industry.

Tech stack

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