Beleco operates in the subscription enablement market, providing a platform that allows businesses to offer their products as a service. The company serves a diverse range of clients, including retailers and office managers, who are looking to transition from traditional sales models to subscription-based services. Beleco's platform integrates seamlessly with existing business systems, offering advanced inventory management and billing solutions through an API. This enables clients to manage circular inventory and turn used products into a business opportunity. The company's business model is based on a subscription fee for access to its platform, which helps clients engage new customers and extend their product catalogues without requiring customers to leave their stores. Beleco makes money through these subscription fees and potentially through additional service charges for premium features.

Keywords: subscription, enablement, platform, inventory, billing, API, circular economy, retailers, office managers, seamless integration.