Better Juice is an innovative startup that operates in the health and wellness sector, specifically targeting the beverage industry. The company has developed a groundbreaking technology that uses non-GMO microorganisms to convert sugars in fruit juices into healthy dietary fibers and non-digestible sugars. This process effectively reduces the sugar content in juices, making them healthier for consumers.

The primary clients of Better Juice are juice manufacturers who are looking to offer healthier beverage options to their customers. This includes companies that produce freshly squeezed, pasteurized, or concentrated juices. By integrating Better Juice's product into their manufacturing process, these companies can significantly reduce the sugar content in their products without compromising on taste.

Better Juice operates in the global market, with a particular focus on regions where there is a high demand for healthier food and beverage options. The company’s business model is B2B (business-to-business), meaning it sells its technology directly to juice manufacturers rather than to individual consumers.

Revenue is generated through the sale of its proprietary technology to juice manufacturers. This includes initial setup fees and ongoing service agreements to ensure the technology continues to operate effectively. Additionally, Better Juice may receive funding from research grants and innovation programs, such as the European Horizon 2020 research and innovation program.

In summary, Better Juice is a pioneering company in the health and wellness sector, providing a unique solution to reduce sugar in fruit juices. Its innovative technology serves juice manufacturers globally, helping them meet the growing consumer demand for healthier beverages.

Keywords: health, wellness, beverage industry, juice, sugar reduction, non-GMO, dietary fibers, B2B, innovation, biotechnology.