Bokksu operates in the niche market of Japanese snacks, offering a subscription-based service that delivers curated boxes of exclusive Japanese snacks, candies, and teas to customers' doors. The company partners with 100-year-old family makers in Japan to source unique and authentic products that are not typically available outside of Japan. Bokksu's primary clients are individuals who have an interest in Japanese culture and cuisine, including expatriates, Japanophiles, and food enthusiasts. The business model is subscription-based, with customers choosing from monthly, quarterly, or annual plans. Revenue is generated through these subscription fees, which vary based on the length of the subscription period. Bokksu also offers gift options, allowing customers to purchase subscriptions as presents for others. The company emphasizes the cultural experience by including information about the snacks and their makers in each box, thereby enhancing the value proposition. By supporting small family-run businesses in Japan, Bokksu also contributes to the preservation of traditional Japanese snack-making practices.

Keywords: Japanese snacks, subscription service, curated boxes, exclusive treats, family makers, cultural experience, expatriates, Japanophiles, food enthusiasts, traditional practices.