Boson Protocol is a startup operating in the emerging Web3 space, specifically focusing on decentralized commerce or dCommerce. The company's primary service is enabling the tokenization, transfer, and trade of physical items as redeemable Non-Fungible Tokens (NFTs). In simpler terms, Boson Protocol allows users to convert real-world assets into digital tokens that can be traded or sold online. These tokens can be thought of as contracts for physical items, which are programmed within smart contracts.

The company's target market includes any individual or business interested in trading physical goods in a decentralized manner, without the need for intermediaries or trusted parties. This includes, but is not limited to, sneaker enthusiasts, as the company's website mentions several popular sneaker models.

Boson Protocol's business model revolves around its native utility token, $BOSON. This token is used to govern the protocol, incentivize users, and share in the value created by the platform. Essentially, the more the platform is used, the more valuable the $BOSON token becomes.

The company also provides a suite of tools for developers, including smart contracts, APIs, SDKs, and UI components, to create commerce applications. This positions Boson Protocol as a public infrastructure for commerce that anyone can use and trust.

Keywords: Decentralized Commerce, Tokenization, Non-Fungible Tokens (NFTs), Real-World Assets, Smart Contracts, $BOSON Token, Decentralized Commercial Exchange, Redeemable NFTs, Public Infrastructure for Commerce, Developer Tools.