Boulevard is a technology startup that offers a comprehensive business management platform for service-based businesses, particularly in the beauty and wellness industry. The platform provides a suite of tools that streamline operations, from booking appointments to managing inventory. It is designed to enhance the customer experience, with features such as customizable intake forms, two-way messaging, self-check-in, and automated arrival alerts.

The platform also offers detailed client profiles, which include information on past visits, previous purchases, and social profiles. This allows businesses to personalize their services and deepen their relationships with their clients. The platform's one-tap tipping feature is designed to encourage upsells, pre-bookings, and increase staff gratuity.

Boulevard operates on a Software as a Service (SaaS) business model, which means it makes money by charging its clients a subscription fee to use its platform. The company's clients are primarily businesses in the beauty and wellness industry, including hair salons, spas, and beauty labs.

The company has received positive feedback from industry leaders, who praise the platform's ease of use, its ability to enhance the customer experience, and its effectiveness in improving operational efficiency.

Keywords: Technology Startup, Business Management Platform, Service-Based Businesses, Beauty and Wellness Industry, Customer Experience, Personalized Services, Software as a Service (SaaS), Subscription Fee, Operational Efficiency, Industry Leaders.