Cardlytics (NASDAQ: CDLX) is a digital advertising platform that partners with financial institutions to run their banking rewards programs. These programs are designed to promote customer loyalty and deepen relationships between banks and their customers. By integrating with banks, Cardlytics gains a secure view into consumer spending habits, which allows them to offer personalized marketing solutions.

The company primarily serves two types of clients: financial institutions and marketers. Financial institutions benefit from increased customer engagement and loyalty, while marketers gain valuable insights into consumer behavior. This helps them identify, reach, and influence potential buyers more effectively.

Cardlytics operates in the digital advertising market, focusing on leveraging consumer spending data to drive marketing campaigns. The business model revolves around using this data to offer targeted advertising solutions. By understanding where and when consumers spend their money, Cardlytics can help marketers create more effective campaigns and measure their impact on sales.

Revenue is generated through partnerships with financial institutions and marketers. Financial institutions pay for the rewards programs that Cardlytics manages, while marketers pay for the advertising services that leverage consumer spending insights. This dual revenue stream ensures a steady flow of income from both sides of the market.

In summary, Cardlytics is a digital advertising platform that uses consumer spending data to help financial institutions and marketers create more effective marketing campaigns. The company operates in the digital advertising market and generates revenue through partnerships with banks and marketers.

Keywords: digital advertising, banking rewards, customer loyalty, consumer insights, financial institutions, marketers, targeted marketing, spending data, advertising platform, sales impact.