Cartona is a digital marketplace that serves as a bridge between retailers and Fast-Moving Consumer Goods (FMCG) producers and wholesalers. The platform allows retailers to compare and order merchandise, saving them time, money, and effort. It operates 24/7, providing a seamless shopping experience for retailers. The company's primary market is the retail industry, specifically those who deal with FMCG products.

Cartona's business model is centered on digitizing sales and creating a comprehensive digital network of retailers. It aims to eliminate the inefficiencies of the traditional marketplace by providing a user-friendly interface. The company has partnered with several market players and smaller businesses to establish a one-stop shop for retailers. These partnerships allow companies to boost their salesforce efficiency, expand their user base, gain real-time data insights, and optimize their marketing strategies.

The company also supports wholesalers by helping them expand their reach and manage their inventory using an easy-to-use Enterprise Resource Planning (ERP) system. This system provides real-time stock visibility and allows wholesalers to receive, track, and complete orders seamlessly.

Cartona operates on an asset-light business model, meaning it doesn't own the physical assets like warehouses or delivery vehicles, but instead focuses on providing a platform for transactions. It also embraces a cashless society and offers Buy Now, Pay Later (BNPL) financing methods, which allow customers to purchase goods and pay for them over time.

In summary, Cartona is a tech-driven, youth-led, entrepreneurial, and innovative company that aims to empower the marketplace rather than disrupt it. It provides integrated solutions to boost financial inclusion for retailers and suppliers.

Keywords: Digital Marketplace, Retailers, FMCG Producers, Wholesalers, Digitizing Sales, User-friendly Interface, Partnerships, Asset-light Business Model, Cashless Society, Buy Now Pay Later.