Ciitizen operates in the digital health sector, providing a platform that allows patients to collect, organize, and share their medical records. The company primarily serves individuals dealing with serious health conditions, starting with cancer patients. By enabling users to upload their health documents, Ciitizen transforms this data into a structured digital profile that can be shared with healthcare providers, caregivers, and researchers. This service is offered free of charge to users, making it accessible to a broad audience. The business model is centered around partnerships with healthcare organizations and research institutions, which benefit from access to aggregated, anonymized health data for clinical trials and research purposes. Ciitizen generates revenue through these partnerships and potentially through premium services or data analytics offerings in the future. The market it operates in includes digital health, patient data management, and health information exchange. The platform enhances patient autonomy and facilitates better healthcare outcomes by providing a seamless way to manage and share health information.

Keywords: digital health, medical records, patient data, cancer care, health information, data sharing, clinical trials, healthcare partnerships, patient empowerment, health outcomes.