Compagnie Fruitière, founded in Marseilles in 1938, is a European leader specializing in the production, transport, and distribution of fruit. The company operates across three continents, managing the entire lifecycle of its fruits from plantations to retail shelves. Compagnie Fruitière serves a diverse range of clients, including major retailers and distributors, ensuring high-quality produce through sustainable and organic farming practices. The business model is vertically integrated, encompassing production, logistics, and distribution, which allows for greater control over quality and supply chain efficiency. Revenue is generated through the sale of fruits and logistics services, leveraging an extensive sales network and ripening facilities. The company also operates a shipping subsidiary, AEL, which charters nine ships to handle various types of goods, ensuring year-round transport between Africa and Europe. This integrated approach not only enhances traceability but also supports responsible and sustainable practices.

Keywords: fruit production, transport, distribution, sustainable farming, integrated logistics, shipping, Europe, Africa, retail, traceability.