Darabase is a pioneering startup operating in the digital property rights sector. The company offers a unique platform that helps clients understand and monetise the value of their property digital rights in both the real world and the emerging virtual metaverse. This innovative approach allows clients to reach and influence audiences through immersive Out-Of-Home Augmented Reality (OOH-AR) campaigns.

The company's client base is diverse, ranging from cities and states looking to control and regulate digital content, to outdoor media companies seeking to create incremental revenue through Darabase's turnkey immersive OOH-AR products and solutions. The company also serves app and web publishers, offering them the opportunity to launch augmented reality experiences directly from their media creative.

Darabase operates in the rapidly growing market of digital property rights and augmented reality, a sector that is set to expand significantly with the rise of the metaverse. The company's business model is based on providing bespoke solutions that help clients monetise their digital property rights and create engaging AR experiences.

The company generates revenue through the sale of its platform and solutions, as well as through partnerships with clients who share in the future monetisation of the immersive web. The company's successful collaborations with major brands like Hewlett Packard and Octopus Energy, as well as property management firms like abrdn and Grosvenor Britain & Ireland, demonstrate the potential of its unique offering.

Keywords: Digital Property Rights, Augmented Reality, Metaverse, OOH-AR Campaigns, Monetisation, Immersive Web, Outdoor Media Companies, App & Web Publishers, Bespoke Solutions, Partnerships.