Dataseat is a forward-thinking startup that specializes in mobile programmatic advertising, providing a unique solution for marketers who want to manage their advertising campaigns with full control and transparency. Operating in the digital advertising market, Dataseat serves clients who are primarily mobile app marketers looking to acquire new users and retarget existing ones.

The company offers a mobile Demand-Side Platform (DSP), which is a type of software used by advertisers to buy ad placements automatically. Unlike traditional DSPs, Dataseat's platform allows clients to have full visibility and control over their data and bidding strategies. This means marketers can access all their data without restrictions and customize their bidding algorithms to suit their specific needs.

Dataseat's business model is straightforward and cost-effective. They charge a flat rate on media spend, ensuring there are no hidden costs, which is a significant advantage for clients who need to manage their budgets carefully. The company makes money by providing this platform as a service, enabling marketers to run their campaigns more efficiently and effectively.

One of the standout features of Dataseat is its compliance with privacy regulations, particularly the App Tracking Transparency (ATT) framework introduced by Apple. This framework requires apps to get user permission before tracking their data across other apps and websites. Dataseat's bidding algorithms are designed to work without relying on IDFA (Identifier for Advertisers), making them fully compliant with these privacy standards.

In summary, Dataseat empowers mobile app marketers with a transparent, customizable, and cost-effective programmatic advertising platform. By offering full control over data and bidding logic, and ensuring compliance with privacy regulations, Dataseat stands out in the competitive digital advertising market.

Keywords: Mobile DSP, programmatic advertising, user acquisition, retargeting, data control, bidding algorithms, privacy compliance, flat rate, transparency, iOS 14.