PulsePoint operates in the healthcare marketing technology sector, providing a platform that unifies digital determinants of health and real-world data to predict and identify health traits and patterns. The company serves healthcare marketers, enabling them to plan, activate, analyze, and optimize their health marketing strategies. PulsePoint's platform reaches 91% of the US population and 1.2 million healthcare professionals, making it a significant player in the healthcare marketing space. The business model revolves around offering a comprehensive targeting, measurement, and attribution platform specifically built for health marketing. PulsePoint generates revenue through subscription fees and service charges for using its advanced data analytics and marketing tools.

Keywords: healthcare marketing, digital determinants, real-world data, health traits, personalized information, targeting platform, measurement, attribution, US population, healthcare professionals.