Dealertrack is a prominent provider of on-demand software solutions tailored for the automotive industry in the United States. The company offers a comprehensive suite of tools designed to streamline various aspects of auto dealership operations. Dealertrack serves a wide range of clients, including car dealerships, finance companies, and other automotive businesses.

Operating within the automotive market, Dealertrack's software solutions cover several critical areas. These include desking (which helps in structuring car deals), special finance (assisting in securing loans for customers with unique financial situations), menu selling (offering additional products and services during the sales process), and aftermarket services (products sold after the initial vehicle sale). Additionally, the company provides tools for compliance (ensuring adherence to legal and regulatory standards), electronic contracting (digital handling of contracts), and finance and insurance (F&I) management.

Dealertrack also supports auto sales through inventory management systems, which help dealerships keep track of their vehicle stock, and vehicle valuation tools, which assist in determining the worth of used cars. Their Dealer Management System (DMS) integrates various dealership functions into a single platform, enhancing efficiency and productivity. Furthermore, Dealertrack offers credit application and credit bureau services, facilitating the automotive financing process for both dealers and customers.

The business model of Dealertrack revolves around providing these software solutions on a subscription basis, generating recurring revenue. By offering a range of essential tools that improve operational efficiency and compliance, Dealertrack ensures a steady stream of income from its diverse client base.

In summary, Dealertrack is a key player in the automotive software market, providing essential tools that help dealerships and finance companies operate more effectively and profitably.

Keywords: automotive software, desking, special finance, menu selling, aftermarket, compliance, electronic contracting, inventory management, vehicle valuation, DMS.