Directly, Inc. operates in the AI and customer service automation market, providing a platform that leverages machine learning to deliver peer-reviewed and A/B tested answers to repetitive customer questions. The company serves a diverse range of clients, including large enterprises and customer service departments, aiming to improve efficiency and customer satisfaction. Directly's business model focuses on subscription-based services and transaction fees, generating revenue by offering scalable solutions that can dynamically adjust to varying volumes of customer inquiries. The platform also includes a rigorous vetting process for onboarding new experts and maintains high-quality standards through automated quality controls. Additionally, Directly offers international support in 100 languages, utilizing both fluent experts and AI-powered machine translation to ensure comprehensive global coverage. The company recently transitioned its OnDemand business to CSS Corp, continuing to support it during a transitional period.

Keywords: AI, machine learning, customer service, automation, peer-reviewed answers, global support, quality assurance, scalable solutions, subscription-based, transaction fees.