DISQO is a customer experience (CX) platform that provides comprehensive solutions for businesses to understand their customers better. It operates in the market research industry, serving clients such as brands and agencies that require insights into consumer behavior and trends.

The company's business model revolves around its proprietary audience - real people who have opted to share their customer experiences. This unique approach allows DISQO to offer high-quality research respondents, which are in high demand. The insights derived from these respondents are used by businesses for various purposes, including product innovation, creative testing, campaign lift measurement, and customer feedback.

DISQO's services are indispensable for its clients, helping them stay ahead of trends and make informed decisions. The company's full-cycle CX solutions are designed to help clients win pitches and prove their value to their current customers.

In terms of revenue generation, DISQO likely charges its clients for access to its platform and the insights it provides. The company also offers advertising measurement, customer feedback, and audience access products, which are powered by its millions of opted-in users. These products provide additional revenue streams for the company.

In summary, DISQO is a trusted source for businesses seeking to understand their customers better and make data-driven decisions. Its unique business model and high-quality research respondents set it apart in the market research industry.

Keywords: Customer Experience, Market Research, Consumer Insights, Product Innovation, Creative Testing, Campaign Lift Measurement, Customer Feedback, Proprietary Audience, Advertising Measurement, Data-Driven Decisions.