DoubleVerify (DV) is a company that ensures the quality and effectiveness of digital advertising for some of the world's largest brands. Operating in the digital media market, DV provides services that help brands, advertisers, platforms, and publishers ensure their ads are seen by real people, in safe environments, and are effective in reaching their target audiences.

DV's primary clients include global advertisers, programmatic platforms (which automate the buying and selling of ads), and social media platforms. The company operates in the digital advertising industry, which is a rapidly growing market driven by the increasing shift of advertising budgets from traditional media to digital channels.

The business model of DoubleVerify revolves around providing verification and analytics services. They authenticate the quality of digital media by ensuring ads are viewable (seen by real people), fraud-free (not seen by bots or fake accounts), and brand-safe (not placed next to inappropriate content). DV uses advanced technology, including a dedicated Fraud Lab and Semantic Science teams, to develop solutions that identify the latest fraud schemes and protect brand reputation across various devices and emerging channels.

DoubleVerify makes money by charging clients for these verification and analytics services. Brands and advertisers pay DV to ensure their digital advertising investments are effective and trustworthy. This, in turn, helps them maximize their advertising budgets and achieve better returns on investment.

In summary, DoubleVerify is a key player in the digital advertising industry, providing essential services that help brands ensure their ads are effective, safe, and seen by real people. Their business model is based on offering verification and analytics services, which are critical for brands looking to maximize the impact of their digital advertising efforts.

Keywords: digital advertising, verification, analytics, viewability, fraud prevention, brand safety, advertisers, platforms, publishers, performance.