Ecotricity operates in the renewable energy sector, providing green energy solutions to residential and commercial clients in the UK. The company generates electricity from wind and solar farms and supplies it to customers at competitive rates. Ecotricity also offers additional services such as smart meters for efficient energy management, a Carbon Footprint Calculator to help users understand and reduce their carbon emissions, and a Microtricity scheme for exporting energy from solar panels. The business model revolves around selling green energy and related services, making money through energy tariffs and value-added services. Ecotricity's market includes environmentally conscious consumers and businesses looking to reduce their carbon footprint and embrace renewable energy sources. The company also engages in innovative projects like smart grids and home battery storage to further its mission of sustainability.

Keywords: renewable energy, green energy, wind farms, solar farms, smart meters, carbon footprint, Microtricity, smart grids, home battery storage, sustainability.