Eyeota is a data transformation company that serves global enterprises, including leading brands, publishers, and data companies. The company specializes in helping its clients onboard, enrich, and activate their data assets across various global markets, digital geographies, and channels. Eyeota operates in the digital marketing and advertising sector, providing solutions that enable businesses to harness the power of first-party data for better marketing and advertising results. The business model revolves around offering data onboarding, enrichment, and activation services, which help clients maximize the value of their data for business growth. Eyeota generates revenue through service fees and subscriptions for its data solutions. The company is part of the Dun & Bradstreet family, which enhances its reach and capabilities in delivering superior digital marketing outcomes.

Keywords: data transformation, first-party data, digital marketing, data onboarding, data enrichment, data activation, global markets, audience segmentation, omnichannel targeting, business growth.