FitSense operates in the health life insurance sector, providing a platform that enables insurers to personalize their products and services using data from apps and wearable devices. The company aggregates and interprets data such as BMI, sleep patterns, physical activity, and stress levels to create detailed customer profiles. This allows insurers to better understand their clients and offer tailored insurance products. FitSense serves health life insurers looking to innovate their product offerings and improve customer acquisition and retention. The business model revolves around offering a data integration and analytics platform that insurers can use to streamline underwriting and pricing, as well as to develop new distribution channels. Revenue is generated through subscription fees for access to the platform and additional services such as custom product development and data interpretation.

Keywords: health insurance, data analytics, wearable devices, customer profiling, personalized products, big data, app integration, underwriting, pricing, customer retention.