Force Impact Technologies operates in the sports safety market, providing advanced impact awareness solutions for athletes. The company's core product, the FITGuard, is an accelerometer designed to measure forces on the brain, identifying and quantifying impacts in real-time. This device is complemented by the FIT App, which allows users to view, share, and analyze impact data with customizable thresholds. The FIT Platform also includes a TEAM Portal for clubs and teams to monitor multiple athletes, tracking impacts by player and position. The business model is primarily B2C and B2B, targeting individual athletes, sports teams, and clubs. Revenue is generated through the sale of FITGuard devices and subscriptions to the FIT App and TEAM Portal. The company aims to make sports safer without altering the nature of the sports themselves.

Keywords: impact awareness, sports safety, accelerometer, real-time data, customizable thresholds, athlete monitoring, brain injury prevention, B2C, B2B, subscription model.