Fortanix is a startup that operates in the cybersecurity market, providing cloud-based data security solutions. The company's flagship product, Fortanix Data Security Manager (DSM), is a unique offering in the market that focuses on encryption key management and cloud data security. It is designed to be flexible, easy to implement, and integrate, making it an appealing choice for enterprises with complex security requirements.

The company's business model revolves around providing a reliable and cost-effective Level 3 Hardware Security Module (HSM), a physical computing device that safeguards and manages digital keys for strong authentication. This is delivered as a cloud-based service, which means clients can access the security features without the need for extensive hardware infrastructure.

Fortanix also offers a unified data security platform and zero-trust solutions powered by confidential computing. This means that the company's products are designed to not automatically trust anything inside or outside its perimeters and instead verify anything and everything trying to connect to its systems before granting access.

The company's customer base includes large enterprises that require high-level data security, such as PayPal. Fortanix prides itself on excellent customer support and communication, which has been highlighted as a key strength during the Request for Information/Proposal (RFI/RFP) process, Proof of Concept (PoC) stage, negotiations, and initial implementation.

Keywords: Cloud-based, Data Security, Encryption Key Management, Enterprise Security, Level 3 HSM, Confidential Computing, Zero Trust Solutions, Unified Data Security Platform, Customer Support, Flexible Implementation.