FourthWall is a media analytics company specializing in enriching and monetizing data and media assets. The company serves a diverse range of clients including leading programmers, agencies, brands, Demand-Side Platforms (DSPs), Supply-Side Platforms (SSPs), and Multichannel Video Programming Distributors (MVPDs). Operating in the media and advertising market, FourthWall offers solutions for audience measurement, media planning, activation, and analytics. The business model includes Cost Per Mille (CPM), Software as a Service (SaaS), and Platform as a Service (PaaS) models, making it easy for clients to onboard and monetize their solutions. Revenue is generated through subscription fees, service charges, and performance-based pricing.

Keywords: media analytics, data enrichment, monetization, programmers, agencies, brands, DSPs, SSPs, MVPDs, SaaS, PaaS.