Funding Souq is a financial technology startup that operates in the lending and investment market. The company's primary service is to provide a platform for investors to finance a variety of creditworthy businesses. The platform is designed to help investors build a balanced portfolio, with a cap of 10% of the total portfolio allocated to any one business. This approach aims to diversify risk and maximize returns.

Funding Souq serves two types of clients: investors looking for high returns and businesses in need of funding. The company offers two investment strategies: Balanced Auto-investing and Conservative Auto-investing. The former aims to achieve the highest possible returns, up to 15% per year, while the latter is designed for risk-averse investors prioritizing capital preservation, with returns up to 11.7% per year.

Investors receive monthly repayments, which they can reinvest to increase their returns. The platform only allocates funds to businesses that are backed by a government guarantee or physical collateral, further reducing the risk for investors.

On the other side of the equation, Funding Souq provides funding to a range of businesses, including those in the diesel trading and logistics industries. The company has received positive feedback from its clients for its quick and transparent response to their funding needs.

Funding Souq's business model is likely based on charging fees for its services, although the exact details are not specified. The company operates in a growing market, with increasing demand for alternative lending and investment platforms.

Keywords: Fintech, Lending, Investment, Balanced Portfolio, Risk Diversification, High Returns, Capital Preservation, Monthly Repayments, Business Funding, Alternative Finance.