Giva.co is an e-commerce startup that operates in the jewelry market. The company specializes in selling a wide range of jewelry items, including necklaces, bracelets, rings, and pendants. The products are marketed as perfect gifts for occasions like Valentine's Day, with a focus on stylish and trendy designs. The company's offerings include pieces endorsed by popular Indian actress Anushka Sharma, which adds a celebrity appeal to their product line.

Giva.co's primary clientele appears to be fashion-conscious individuals looking for affordable yet stylish jewelry. The company operates on a direct-to-consumer model, selling its products directly to customers through its online platform. This business model allows Giva.co to maintain control over its brand, customer experience, and profit margins.

The company generates revenue through the sale of its products. The pricing strategy is straightforward, with each item having a set price. There are no indications of a subscription model or other revenue streams, suggesting that the company relies solely on product sales for its income.

In conclusion, Giva.co is a digital-first jewelry retailer that offers a range of stylish and affordable pieces. The company leverages celebrity endorsements to enhance its brand appeal and operates on a direct-to-consumer model, selling its products exclusively online.

Keywords: E-commerce, Jewelry, Direct-to-Consumer, Online Retail, Fashion, Affordable, Stylish, Celebrity Endorsement, Gifts, Valentine's Day.