GrubClub operates in the niche market of social dining experiences, connecting travelers and food enthusiasts with local hosts who offer unique culinary adventures. The platform allows users to book and attend meals, cooking classes, and food tours hosted by locals in various cities around the world. GrubClub primarily serves travelers looking for authentic food experiences and locals who wish to share their culinary skills and culture. The business model is based on a commission structure, where GrubClub takes a percentage of each booking made through its platform. Revenue is generated through these commissions as well as potential partnerships with local tourism boards and culinary brands. By leveraging the growing trend of experiential travel and the sharing economy, GrubClub positions itself as a unique player in the travel and food industry.

Keywords: social dining, culinary experiences, local hosts, travelers, food tours, cooking classes, experiential travel, sharing economy, commission-based, niche market.