gShift Labs operates in the digital marketing industry, providing an all-in-one SEO platform designed to help digital agencies and brand marketers optimize their online presence. The company serves clients who need comprehensive solutions for content analytics, influencer management, and SEO reporting. gShift Labs' business model revolves around offering a subscription-based software service that integrates various data sources to provide actionable insights. The platform's core features include Data Beacons for customized data capture, role-specific dashboards, and a fully white-labeled automated SEO reporting system. Additionally, the Influencer Marketing Module allows users to identify and manage influencers based on SEO keywords, topics, and competitors. The company generates revenue through subscription fees and possibly additional services such as premium support or custom integrations.

Keywords: SEO, content analytics, influencer management, digital marketing, Data Beacons, dashboards, automated reporting, white label, subscription service, optimization.