Hearsay Systems is a technology company that provides a client engagement platform specifically designed for the financial services industry. The company focuses on helping advisors and agents in wealth management, life insurance, and property and casualty insurance to build and maintain strong relationships with their clients. Hearsay Systems operates in the financial services market, which includes a wide range of businesses that manage money, provide investment advice, and offer insurance products.

The core of Hearsay's business model is its software platform, which enables financial advisors to communicate with clients through digital channels like social media, text messaging, and mobile calls. The platform is designed to help advisors personalize their interactions, making it easier to nurture client relationships and connect at crucial moments. This, in turn, helps advisors grow their business by acquiring new leads and increasing their share of wallet, which means getting a larger portion of a client's financial business.

Hearsay Systems makes money by selling subscriptions to its platform. Financial services firms pay for access to the software, which includes features for marketing, sales distribution, and compliance. The compliance tools are particularly important because they help firms adhere to regulatory requirements, which can be complex and constantly changing. By automating the capture, monitoring, and supervision of digital communications, Hearsay helps reduce the risk of non-compliance and saves time for advisors and their firms.

The company serves a broad range of clients within the financial services sector, including individual advisors, large financial institutions, and insurance companies. With over 150,000 successful advisors and agents using its products, Hearsay Systems has established itself as a leading solution in the market.

Keywords: client engagement, financial services, wealth management, life insurance, property casualty, digital communication, compliance, marketing, sales distribution, automation.