Heights operates in the health and wellness industry, focusing on braincare through science-backed nutritional supplements. The company primarily serves health-conscious individuals looking to improve their mental performance and overall wellbeing. Heights' business model revolves around direct-to-consumer sales via their website, where customers can purchase their flagship product—a supplement designed to support brain health. Revenue is generated through one-time purchases and subscription plans, providing a steady stream of income. The market Heights operates in is growing, driven by increasing awareness of mental health and the benefits of nutritional supplements. The company leverages scientific research and expert endorsements to build trust and credibility among its customer base.

Keywords: braincare, supplements, mental performance, wellbeing, direct-to-consumer, health-conscious, nutritional research, subscription model, expert endorsements, mental health.