Hortau specializes in precision irrigation management, providing growers with real-time field and soil data to optimize irrigation and fertilizer applications. The company uses advanced soil tension probes that report data back to a mobile web app, allowing users to monitor water and fertilizer movement throughout the soil profile. This technology enables growers to make informed decisions on when and how long to irrigate, start and stop irrigations remotely, and automate frost protection and plant water needs. Hortau's solutions help minimize crowding, reduce botrytis, and control mite outbreaks by regulating plant stress. The company serves agricultural clients, primarily farmers, in the United States and Canada, operating in the agritech market. Hortau's business model revolves around selling its precision irrigation equipment and offering subscription-based access to its data analytics platform. Revenue is generated through equipment sales, subscription fees, and service contracts.

Keywords: precision irrigation, soil data, real-time monitoring, remote control, frost protection, plant stress, agritech, water management, fertilizer optimization, agricultural technology.