Basket (trybasket.com) is a startup revolutionizing the online shopping experience by providing a centralized platform for saving and organizing shopping finds. The company targets online shoppers who are looking for a more efficient and organized way to manage their shopping activities. Basket operates in the e-commerce market, which is rapidly growing as more consumers shift to online shopping.

The business model of Basket is straightforward yet innovative. Users can save items from any online store into personalized "Baskets" for different events and occasions. This eliminates the need for screenshots, bookmarks, and multiple browser tabs. The platform also offers price drop alerts, helping users save money by notifying them when the items they are interested in become cheaper.

Basket makes money through a combination of affiliate marketing and premium features. When users purchase items through links saved in their Baskets, Basket earns a commission from the retailers. Additionally, the company offers a premium subscription that provides advanced features such as early access to sales, exclusive discounts, and enhanced organizational tools.

The startup has received positive feedback from its users, with 97% recommending the service and 91% reporting time savings. This high level of customer satisfaction indicates a strong product-market fit and suggests significant growth potential.

In summary, Basket simplifies online shopping by allowing users to save, organize, and track items from any store in one convenient place. The platform's ability to alert users about price drops adds value by helping them save money. With a solid business model and a growing user base, Basket is well-positioned to capitalize on the expanding e-commerce market.

Keywords: online shopping, e-commerce, price alerts, organization, affiliate marketing, premium subscription, user-friendly, centralized platform, customer satisfaction, growth potential.