We are a growth equity firm empowering a new generation of extraordinary visionaries. Bolstering brands and tech-enabled solutions that make our lives healthier, happier and more convenient, where no one is left behind.

We look for unstoppable founders who have the ability to understand today the problems of tomorrow, defining the future of consumption with a clear mission: upgrading our lives.

We admire brands that encourage responsible innovation, diversity, transparency and positive change.

We guide founders by providing top operational and strategic support, working side by side in true partnership. Our community and expert network is endless, and we make sure you get what you need.

We understand the power harnessed by the brands that modern consumers love: a compelling mix of seamless products & experiences, engaging content and a true sense of belonging, all enabled by data and technology. We specialise in the intersection of Community, Branding, Innovation and Technology.

And we do this by combining art, science and intuition, secretly noticing details that no one else sees, operating with purpose and empathy, with the aim to build a more human digital-lifestyle future.

We back globally ambitious founders operating across Europe, UK and the US; helping accelerate their growth via our unique access to major markets, including Asia.

We promote investments leading/co-leading Series A (+/-) and co-investments in later-stage rounds.