Jibu, Inc. is a for-profit social enterprise that leverages franchising to empower local entrepreneurs in emerging markets. The company focuses on providing affordable access to safe drinking water and other essential products such as Liquified Petroleum Gas (LPG) and fortified porridge. Jibu operates primarily in high-density urban and peri-urban areas, where franchisees purify existing water sources and distribute them within walking distance of their storefronts. The business model is designed to stimulate responsible economic growth and independence by equipping local entrepreneurs with the necessary capital and resources. Jibu generates revenue through the sale of its products and services, which are priced to be affordable for the communities they serve. The company also offers a shareholders program to its employees, fostering a sense of ownership and promoting a culture of leadership and entrepreneurship.

Keywords: franchising, safe drinking water, LPG, fortified porridge, urban communities, peri-urban areas, local entrepreneurs, economic growth, affordable access, social enterprise.