Joyride.city provides a sophisticated white label operating system designed to launch, manage, and scale micromobility rental businesses, specifically electric scooter and bike share fleets. The company serves entrepreneurs and businesses looking to enter the micromobility market, which includes urban commuters and city transit systems. Joyride.city operates in the global micromobility market, integrating with major global manufacturers and innovative micromobility vehicles. The business model revolves around offering a customizable software platform that includes a branded user app, field operations apps, backend system management, and a payment gateway. Revenue is generated through software licensing fees, upselling memberships, distributing promo codes, and managing security deposits. The platform also allows for the creation of local ads and connecting retailers with users through offers. Joyride.city's technology is designed with data compliance and city provisions built into its framework, ensuring seamless integration and operation. The company boasts a track record of millions of miles clocked by its partners across 100 markets and five continents.

Keywords: micromobility, electric scooters, bike sharing, white label software, real-time tracking, customizable dashboard, urban commuters, global integration, payment gateway, data compliance.