Kareby Keep is a forward-thinking startup that focuses on improving medication adherence through its innovative Remote Therapeutic Monitoring (RTM) platform. The company collaborates with healthcare organizations, such as pharmacies and medical providers, to enhance their existing patient adherence programs rather than replace them. This approach ensures a seamless experience for both pharmacies and patients, making it easier for patients to stick to their prescribed therapies.

The primary market for Kareby Keep includes healthcare providers, pharmacies, and organizations involved in patient care and medication management. By integrating its RTM platform, Kareby Keep helps these clients optimize adherence and persistence to therapy, which is crucial for the effectiveness of lifesaving treatments.

Kareby Keep's business model revolves around providing a subscription-based service to healthcare organizations. These organizations pay for access to the RTM platform, which passively captures daily dosing event data without relying on patient recall. This data enables healthcare providers to offer personalized and timely interventions, improving overall patient outcomes. Additionally, Kareby Keep offers a premium, branded support service that complements existing therapies or services, adding value to their clients' offerings.

The company generates revenue through these subscription fees and potentially through partnerships with healthcare organizations that seek to enhance their patient support programs. By offering a data-driven solution that integrates smoothly with existing systems, Kareby Keep positions itself as a valuable partner in the healthcare industry.

Key personnel at Kareby Keep include Ivan Mun, the Global Head of Manufacturing and Operations, who brings extensive experience from various industries, and Tara Resnick, the Head of Marketing, who has a strong background in strategic marketing and partnership development in the pharmacy and digital health sectors.

Keywords: medication adherence, RTM platform, healthcare, pharmacies, patient care, data-driven, personalized interventions, subscription service, healthcare partnerships, digital health.