Kezzler operates a cloud-based traceability platform designed for industrial and consumer packaged goods. The company specializes in providing unique, secure, and traceable identities for products, which helps in protecting supply chains and preventing counterfeits. Kezzler serves a diverse range of clients, including agricultural producers and global brands in the food and beverage industry. The company operates in the global market, focusing on industries that require high levels of product security and traceability. Kezzler's business model revolves around offering scalable technology solutions that can be integrated into existing IT infrastructures or provided as end-to-end hosted solutions. The company generates revenue through subscription fees for its platform and additional services related to mass serialization and real-time consumer engagement. By enabling consumers to validate product authenticity, Kezzler helps brands build trust and loyalty.

Keywords: traceability, serialization, supply chain security, counterfeit prevention, cloud-based platform, consumer engagement, industrial goods, packaged goods, product authenticity, brand loyalty.