Koupon is a digital promotion solutions provider focused on Consumer Packaged Goods (CPG) brands. The company operates in the digital marketing and analytics market, offering a platform that enables CPG brands to create, distribute, and analyze promotional campaigns. Koupon serves a wide range of clients, including major CPG brands looking to enhance consumer engagement and loyalty through targeted promotions. The business model revolves around providing a comprehensive suite of tools that include data insights, analytics, and a network for distributing digital promotions. Koupon generates revenue through subscription fees for its platform and additional services related to campaign management and data analytics. The company's market includes both large and small CPG brands aiming to leverage digital solutions for better consumer interaction and loyalty.

Keywords: digital promotions, CPG brands, consumer engagement, data insights, analytics, campaign management, subscription model, targeted promotions, marketing platform, loyalty programs.