Layar operates in the augmented reality (AR) and interactive print technology market, providing tools and services that enable users to create and share AR experiences. The company serves a diverse client base, including developers, educators, students, charities, and businesses looking to enhance their print materials with interactive content. Layar's business model revolves around offering a suite of products such as the Layar Creator and Blippbuilder, which allow users to upload images and create personalized AR experiences. The company generates revenue through subscriptions, licensing fees, and sponsored programs that provide AR creation credits to various groups. Layar's mission is to revolutionize how people discover and interact with information by leveraging AR technology. The company is part of the Blippar group and is dedicated to providing high-quality products, customer service, and industry expertise.

Keywords: augmented reality, interactive print, AR experiences, Layar Creator, Blippbuilder, developer tools, personalized content, educational tools, subscription model, Blippar group.