LifeDojo operates in the corporate wellness market, providing science-backed coaching programs designed to improve employee wellbeing. The company offers 30 different programs, each lasting 12 weeks, aimed at creating healthy habits and enhancing overall life quality. LifeDojo primarily serves businesses looking to invest in their employees' mental and physical health. The business model revolves around subscription-based services where companies pay for access to these coaching programs. Revenue is generated through these subscriptions and potentially through additional services such as personalized coaching sessions. LifeDojo's approach is grounded in behavioral science, ensuring that the programs are effective and evidence-based. The company is headquartered in San Francisco, CA, and targets organizations that prioritize employee engagement and wellness as part of their corporate culture.

Keywords: corporate wellness, employee wellbeing, science-backed coaching, habit change, behavioral science, mental health, physical health, employee engagement, subscription service, workplace wellness.