LifeStreet operates as a programmatic marketing platform specifically designed for app developers. The company provides a comprehensive suite of services including strong creative and optimization, sophisticated custom modeling, and Value Adjusted Bidding (VAB) campaigns. These services are aimed at acquiring high volumes of valuable users while maintaining performance and minimizing fraud. LifeStreet's business model revolves around delivering 100% viewable ads and blocking over 35 types of suspicious traffic, thereby earning the trust of its clients by not wasting their time and money. The company serves app developers who are looking to scale their budgets efficiently and effectively. LifeStreet makes money through its programmatic advertising services, which are tailored to meet the specific needs of its clients. The market it operates in is the digital advertising and app development sector, focusing on delivering transparent and results-driven marketing solutions.

Keywords: programmatic marketing, app developers, custom modeling, Value Adjusted Bidding, fraud prevention, viewable ads, digital advertising, user acquisition, optimization, transparency.