LINE FRIENDS is a global creative studio that initially started as a sticker character creator for the mobile messaging app, LINE. The company has since evolved into a major player in the character intellectual property (IP) market, serving a global customer base, particularly targeting the youth demographic.

The company's business model is centered around the creation and licensing of character IPs. These characters are created in collaboration with popular entities such as the globally renowned pop group BTS, and mobile game developers like Supercell. These characters are then used in a variety of media and entertainment content, including animations, games, and merchandise.

LINE FRIENDS has successfully leveraged its character IPs to form partnerships with leading brands across various industries. These include entertainment giants like Netflix and Tencent, and music companies like Big Hit Entertainment. These partnerships have allowed LINE FRIENDS to diversify its revenue streams and increase its global reach.

The company's success is evident in its creation of BT21, a character IP developed in collaboration with BTS, which has gained significant popularity among millennials worldwide. Another successful venture is the launch of ROY6, a character lineup created in collaboration with Chinese idol star Roy Wang.

In summary, LINE FRIENDS operates in the character IP market, creating and licensing unique characters in collaboration with popular entities, and monetizing these characters through various media and entertainment content.

Keywords: Character IP, Global Creative Studio, Collaboration, Media and Entertainment, Licensing, Partnerships, Millennials, Mobile Messaging, BTS, Merchandise.