Lulus is an online retailer specializing in affordable luxury women's clothing, including dresses, tops, shoes, and accessories. The company serves fashion-conscious women looking for stylish and trendy apparel at accessible price points. Operating in the e-commerce market, Lulus offers a curated selection of exclusive styles and new items added daily. The business model revolves around direct-to-consumer sales through its website, lulus.com, where customers can browse and purchase items. Lulus generates revenue through product sales and offers free shipping on orders over $50 and free returns, enhancing customer satisfaction and loyalty. The company also engages with its audience through social media platforms like Instagram and Pinterest, providing style inspiration and fostering a community around its brand.

Keywords: affordable luxury, women's clothing, curated collections, exclusive styles, e-commerce, direct-to-consumer, fashion-conscious, trendy apparel, free shipping, social media engagement.